For more than 40 years, the pioneers of the highbush blueberry industry have invested in promotions and market development of highbush blueberries through the North American Blueberry Council (NABC). Whether fresh or frozen, dried, juiced or pureed, blueberries add value with their captivating flavor, naturally distinctive color and health rewards. Plus, they're ready to go with virtually zero labor - no peeling, coring, hulling, slicing or chopping.