CCCA's mission is "To lead by advancing the competitiveness of the Canadian paper packaging industry; by embracing sustainability in all its forms (environmentally responsible, economically viable, and socially desirable); by protecting the health and safety of our stakeholders; and to communicate this to our customers, governments, and the public at large." Website: www.cccabox.org. Paper and Paperboard Packaging Environmental Council: www.ppec-paper.com