Better Plant offers plant-based products for optimum health and wellness. It is a vertically integrated company with a team whose experience enables acquisition, development, manufacturing, and distribution of its products. Its products vary in use from pain treatment to disease prevention to skin care, without chemicals or harmful ingredients. It has a catalogue of over 400 proprietary product formulas and over 70 products for sale through eCommerce and retail stores under the brands Jusu, Urban Juve, and Wright & Well.