Al Safa is the leading halal food brand in North America. Al Safa houses more than four different food categories and formats including Fresh, Ready to Eat, Ready to Cook, Deli and more. All Al Safa products are endorsed by the Muslim Advisory Board, which ensures the products meet halal standard as described by the Sharia Law. Al Safa products are sold throughout North America, targeting one of the continents fastest growing populations of more than 8 million Muslim consumers.